Small business owners often feel they are at a disadvantage when it comes to advertising and marketing. Just the size of the budget makes one realize that they are not on the same playing field as the big corporations.
Therefore, many entrepreneurs believe that some of the advertising methods used by large companies are completely out of reach for the small business owner. Not so! Small businesses do not usually need national ad campaigns. Often, they are so regional (even to a neighborhood), that many techniques used by large corporations can be utilized by small business - just with less or smaller reach, method or media.
Billboards come to mind immediately because they are very expensive. But before you rule out the thought of having your own billboard advertising campaign, think outside the huge 14' x 48' box!
How about a moving billboard? There are now scrolling and mobile billboards. Trucks drive around town in your predetermined targeted area, with a small billboard-like sign on the back. This is a pretty clever way to advertise, and a fraction of the cost of a stationary monster billboard.
By Cindy Hartman
Source: EzineArticles.com/1209421
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