On the occasion of the 80th anniversary of the tire brand Bridgestone presents with an altered logo. Also, the claim has changed: "Your Journey, Our Passion," he is now. "Both of these changes reflect that Bridgestone focuses more on marketing to people as individuals, to communicate with a personal address the merits of the tires both emotional and functional level," said the statement from the company. The new brand statement "Your Journey, Our Passion" bring to the business philosophy of Bridgestone to the point, namely, to assist people in their daily activities and support.
A leaner, for Bridgestone new font will clearly airy word mark. From the appearance it is still technically and dynamically, acts precisely, which has a positive effect on readability. The redesign is subtle, but effective. One could say that instead of fat, fuel-eating tires, Bridgestone is now with aerodynamic shapes in branding the move as well as can be made out on the basis of new rounding the 'B' and the word mark.
Source: designtagebuch.de
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